Brand Challenge
The Parks Project is a brand that seems bigger than its actual impact. The aim is to create more actionable goals for their community and translate them into real-world change.
Target Audience
Culturally-aware, caring people of all ages.
Insight: People don’t feel connected to inanimate objects. They feel connected to something or someone that has value to them. They resonate with people and characters that serve as the face of a campaign.
Idea: How can Joshua Trees come together to save their national park? They can’t do it without the real-life Joshes. With the help of Josh Richards, Josh Allen, and Josh Hutcherson, Parks Project works to restore and support the wildfire recovery of Joshua Tree National Park.
Multi-Phase Campaign Rollout
UGC Social Shares
Campaign Exclusive Merchandise Collaboration
Art Director(s): Nicole Parry
Copywriter(s): Lauren Schellhamer