Consumer Insight
People want a coffee ritual that fits into their busy lives without feeling like a chore.
Key Message
Aeropress is the barista in your backpack
AeroPress gives you a real-world and in-game Safe Zone, just one to five minutes to press the noise out of your system and let your sanity respawn.
Target Audience
Gen-Z coffee lovers
In every game, there’s that moment;
the tilt,
the chaos,
the teammates yelling,
the controller clenched in your hand.
Your heart rate spikes, your vision tunnels, and suddenly every enemy has perfect aim.
But what if the real clutch play isn’t pushing harder? What if it’s hitting pause for a second?
IN-GAME MEDIA MOCKUP
YOUTUBE PREROLL
IN-GAME MEDIA MOCKUP
Art Director(s): Nicole Parry
Copywriter(s): Nicole Parry