Consumer Insight
People want a coffee ritual that fits into their busy lives without feeling like a chore.
Target Audience
Gen-Z coffee lovers
In every game, there’s that moment;
the tilt,
the chaos,
the teammates yelling,
the controller clenched in your hand.
Your heart rate spikes, your vision tunnels, and suddenly every enemy has perfect aim.
But what if the real clutch play isn’t pushing harder? What if it’s hitting pause for a second?
Insight: Avid Gen-Z gamers spend hours immersed in a virtual world protecting their characters, but when there’s no pause button, they often neglect their own wellbeing.
Idea: AeroPress embeds itself within popular high-intensity games by creating a real-world and in-game ‘Safe Zone’. By meeting gamers where they are, we give them permission to pause, press the noise out of their system and let their sanity respawn before re-entering the chaos.
IN-GAME MEDIA MOCKUP
YOUTUBE PREROLL
IN-GAME MEDIA MOCKUP
Art Director(s): Nicole Parry
Copywriter(s): Nicole Parry