Create engaging Instagram Reels that showcase the Pilsner Urquell Experience and drive awareness, engagement, and ticket interest through entertaining, shareable content.
The Ask
International tourists and young adults (18–40) visiting Prague, as well as beer enthusiasts and experience-seekers looking for unique cultural attractions.
Target Audience
Trend-Driven Social Content
Reach: 1.1M views
Reach: 128K views
Reach: 26.3K
Reach: 12.5K views
Street Interview Series
Reach: 44.4K
Reach: 27.3K
Reach: 67.4K
Reach: 60.6K
Promotional Event Content
Reach: 53.6K
Reach: 37.2K
Influencer Collaborations
Responsible for influencer outreach across multiple regions and face-to-face collab management.
@matsuchecki
@jdemezrat
@pavel10horvath
Frequent posting and staying on trend are one thing; now it’s time for a social media campaign.