To drive awareness and membership consideration by positioning BJ’s as a trusted friend on millennial FYPs.
The Ask
Life-stage transitioners entering family-centric chapters. They seek dependable, frictionless solutions to navigate an accelerating pace of their life.
Target Audience
Life changes—new goals, new hobbies, new milestones. What you find in our stores today becomes a part of tomorrow’s stories. Because for every dream, we’ve got a deal to match. And, for every new chapter, we’ve got an aisle to discover.
BJ’s is here for every version of you.
The Big Idea
3 UGC short-form videos for Paid Meta Ads (15 seconds)
1440 x 1440, 1:1 aspect ratio
3 UGC short-form videos for TikTok (30 seconds)
1080 x 1920, 9:16 aspect ratio
Art Director(s): Nicole Parry, Ruilin Hu
Copywriter(s): Duru Yuceturk
Yeah, I can speak millennial. Now let’s get into Gen Z of it all.