Brand Challenge
Get people to re-evaluate their music festival of choice by showing how Chicago’s Lollapalooza delivers deeper connection and a more authentic experience than Coachella.
Target Audience
Festival goers and music lovers
Our Insight: Heartbeats sync during shared emotional experiences. It's called physiological synchrony. It happens at concerts more than almost anywhere else.
Idea: Coachella is an individual experience. You go for your Instagram, for an outfit, and for the content. It's parasocial. Lollapalooza is where you go to disappear into something bigger than yourself.
Wristband Box Packaging
Wearable Heartbeat Wristband
Lollapalooza partners with a wearable brand (think Apple Watch or Fitbit) to capture real-time heart rate data from thousands of attendees.
OOH Billboards
Pre-Event Socials Teaser
Live Lightshow & Drone Stunt
Lightshow Instagram Livestream
Post-Event Socials Promo
Art Director(s): Nicole Parry
Copywriter(s): Abri Stephens